IdentityTruth

About IdentityTruth

The Company

IdentityTruth is a privately held, VC-funded company headquartered in Waltham, Massachusetts. Investors include Argonaut Ventures and Stata Venture Partners. The Chief Executive Officer of IdentityTruth is a successful technology entrepreneur whose previous ventures include two software companies: Epicon, acquired by Nortel Networks, and TeleGea, acquired by Ensim.

IdentityTruth launched in September 2007.

Why Was It Developed?

IdentityTruth was developed in order to provide consumers with a convenient, comprehensive tool for managing and safeguarding their identity. IdentityTruth's powerful, proprietary technology enables not only detection--but prediction of identity theft risks, making IdentityTruth the only service that is Faster than Fraud™.

How Does It Work?

IdentityTruth draws data from a wide variety of sources, analyzing the information and building an individual identity profile for each subscriber. IdentityTruth applies sophisticated fraud models to this identity profile to determine risk and identify areas of potential fraud.

The personal data inputs used to build the profile go far beyond credit-based information-- providing a picture of the subscriber's entire identity. The results are reflected in the "My Risk" section of the subscriber dashboard; and the fraud-prevention recommendations are specific to the subscriber's identity profile. IdentityTruth is the only service approaching the growing identity theft problem in this way. Unlike other services, IdentityTruth is not merely reselling credit data, or placing fraud alerts.